A person sitting at a desk, working on a computer with multiple monitors in a modern office space.
Text saying 'Honey Built Home' and 'STOP WAITING AND START CREATING' on a plain background.
A bedroom with a large window overlooking a landscaped backyard, a four-poster bed with beige and patterned pillows, a beige tufted chair, a black dresser with a vase of flowers, and a mirror.

Overview

Honey Built Home is a woman-owned company empowering women to start their own DIY projects, use power tools, and create the home of their dreams.

A woman standing in a modern kitchen with blue cabinets, stainless steel appliances, a white countertop island, two black pendant lights, and a brick accent wall, smiling at the camera.
A logo with the acronym h b h b inside a light gray circle and the words "Honey Built Home" to the right in different colors and sizes.

Objective

To create a visual brand refresh that feels more mature and professional and really connects with HBH’s female demographic.

Brand Identity Refresh
Illustration
Website Design
Tshirt Design
App Design
Project Planner Design & Layout

PROJECT SCOPE

Fun
Capable
Professional
Empowered

BRAND TONE

Stop Waiting & Start Creating a Home You Love

TAGLINE

A collage of nine images featuring a skateboarder, close-up of a shoe with wallet, quote about starting, inspirational words, bathroom mirror, toy blocks spelling 'HELP', white sneakers, woman with tattooed arm, and logo for 'The Tinsley Co' with a black cat.

INSPIRATION MOODBOARD

Discovery Phase

Fresh, modern, professional design
Use of mustard yellow & sage green
Warm tones
Minimal feminine aesthetic

CREATIVE DIRECTIVE

Brand Identity

Owner, Christine Gummersall, created a logo at the inception of the business that years later didn’t truly represent her brand and mission. With a nod to the old, I incorporated the mustard color into a fresh, versatile collection of visuals for use across all platforms.

Logo with the words "BEFORE Honey BUILT HOME" in stylized text, where "Honey" is in a handwritten script and the other words are in a sans-serif font.
Text that reads 'AFTER Honey Built Home STOP WAITING AND START CREATING' in multi-colored font on a white background.
A row of seven arch-shaped color swatches in muted tones, including dark gray, beige, cream, mustard yellow, greenish blue, and mauve.

Color Palette

Three stylized letters 'h', 'b', and another 'h' in different colors on a light background.
Logo featuring the letters 'h', 'b', and 'h' with the phrase 'IT'S HONEY BUN' curved around the bottom.
Graphic with the text 'EST. 2010' and three overlapping letters 'h', 'b', and 'h' in different colors.
Huh symbol inside a gold circle
Logo for Honey Built Home with the tagline 'it's honey built'.

Website & App Logo Design

Website design for desktop and mobile
Six landing pages
Packaged files for web developer
Logo design for new application, Renovate

DELIVERABLES

A website shown on both a computer and a smartphone screen, featuring a home decor and DIY project blog. The site has images of a bedroom and tools, with sections for DIY beginner basics, favorite DIY tools, and popular DIY projects.
Logo for 'Renovate with Honey Built Home' featuring a stylized house with a roof above a large letter R.
Person holding smartphone displaying a home renovation app, sitting on a beige couch wearing a gray sweater.

T-shirt Designs

A collection of eight t-shirts with various prints and colors, including white, black, brown, and gray, displayed against a plain background. The designs feature text about creating oneself and doing it yourself, with one t-shirt styled worn by a person.

“Ascend Design is the BEST!! Extremely professional, realistic timelines, creates beautiful websites, branding, and physical products. I couldn't be happier!”

Christine Gummersall

Founder

Illustration of a woman with glasses and earrings inside a yellow starburst, surrounded by the text 'Next Project' repeated twice.
Child wearing pink sunglasses, an orange t-shirt with 'Good Shepherd Lutheran Preschool' logo, denim shorts, and teal rain boots, standing against a colorful blue and teal background.